Artificial-Intelligence

The dispute for leadership in artificial intelligence has entered a new phase — and now the battlefield is no longer just technological. It’s corporate. Anthropic, one of the most aggressive companies in the generative AI space, accelerates its global expansion at a time when companies of all sizes begin to incorporate artificial intelligence into critical operations. Movement is a clear signal: The next AI war will be won within companies. ...

The B2B market has always required companies to know how to talk to buyers. Now a new interlocutor has emerged in this conversation: artificial intelligence. And he doesn’t function like a human. This movement has a name. It’s called B2A — Business to AI. And it’s already changing how Brazilian businesses sell, are found and are chosen — even if most companies haven’t realized it yet. What is B2A and why it matters now ...

Google decided to expand its investment in Anthropic, the company that created Claude, one of the fastest growing artificial intelligence models in the corporate market. The movement reinforces the global race for infrastructure, software and business contracts — and could accelerate important changes for Brazilian companies. The corporate artificial intelligence market is becoming even more competitive. Google increased its investment in Anthropic, the startup responsible for Claude, a model that has been gaining ground in business operations and competing directly in the market with ChatGPT and other AI platforms. The movement reinforces an important change in the sector: the dispute is no longer just about technology and is now about infrastructure, corporate adoption and dominance of enterprise software. ...

Choosing an artificial intelligence platform is no longer just a technological decision. For companies, it has become an operational decision. Between ChatGPT and Gemini, which one makes more sense today? The dispute between OpenAI and Google became even more strategic. On the one hand, ChatGPT has established itself as a reference in productivity, automation and business integration. On the other, Gemini has been growing strongly by taking advantage of the entire structure of the Google ecosystem. ...