
Search Everywhere Optimization: why brands are abandoning traditional SEO to compete for attention in AI, social networks and intelligent assistants
For years, traditional SEO was treated as the main strategy for capturing organic traffic on the internet. But the rise of generative AI, conversational search, short-form video, and closed social platform ecosystems is rapidly altering the dynamics of digital content discovery. Instead of competing solely for the top spot on Google, brands are now trying to appear simultaneously in ChatGPT replies, Google AI Overviews results, YouTube videos, TikTok searches, LinkedIn feeds, and AI-powered recommendation systems. ...








